Understand the Customer’s Motivations, Objectives, and Concerns for Better UX.

The best way to understand UX or the user experience is to get to know the user. We do that through research, testing, and observation. Once the user communicates their concerns or frustrations, we have a better idea of the problem. Set up some tasks and scenarios for a person to test, and record the results. You will find amazing insight into your design and get a much clearer picture of the problems and potential solutions.