There is a accountability and measurement wave sweeping over most businesses. We have to do more with less. We want more sales or customers or clicks or eyeballs and our best strategy for attaining those goals comes down to putting a fresh coat of paint on a broken down house. There must be a better way.

There is… Understand your clients. What are their goals and objectives when they come to your site? What problems are they having? Fix Them! Move the Needle. Design for the User Experience.